Author Archives: Paul Tovey

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How to Integrate Social Media and SEO Teams

Social media and SEO go hand in hand. Sure, you’ve given your site a boost by making sure that the content you create…
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The Ultimate Guide to Google Updates

Google is the dominant search engine, with an enormous global market share of over 71%. Compare that with Yahoo, which has just over…
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Difference between Adwords and Adwords Express

AdWords is Google’s advertising tool that helps businesses grow their venture online. Part of its success, however, depends on how much time and…
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Surviving the Google Panda 4.1 Update

Google has very recently updated their search engine algorithm, proving yet again that quality content wins it all. According to Google, this update…
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Website Call Conversions for Adwords Now Out

Have you ever wondered if those search ads are effective at driving people to call your business? Well, wonder no more. Google Adwords…
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How the Apple Watch Will Impact Google Search

After all the speculation and the long wait, Apple has finally publicized the forthcoming release of their new smartwatch, the Apple Watch. Expected…
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Google Knowledge Vault: How Will It Affect Searches in the Future?

So here’s the news that’s been rocking the online world recently: Google has assembled 1.6 billion of human knowledge already. A far more…
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How to Optimise Your AdWords Campaign

How to structure your account, how to set the right campaign settings, how to pick the right keywords, how to write your ads—all…
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Will Google Sandbox 2.0 Affect Your New Website?

With so many updates going around, it’s no wonder webmasters and website owners are taking the effort to follow the guidelines set by…
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Insights on “Safe” Link Building

Is link building dead? Matt Cutts doesn’t think so. On Link Building’s Continuing Relevance There are a million reasons why he should have…
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